Most of us probably approach the subject of wisdom from only one angle.
We simply want to know what to do next. Let’s call this particular wisdom. Perhaps you are looking to buy a new car and you want to make the right choice. Or it could be a career decision or any number of current decisions.
For starters there is popular wisdom. In many ways this is not wisdom at all, but if we have bought into the surrounding culture’s mentality, we think we are wise. I’m not sure you want to pray for this type of wisdom.
Many have unknowingly bought into the flavor of the day. But anyone can go along with the crowd. Absalom was all style and no substance, which incidentally makes many politicians, celebrities, and sport’s stars our modern-day heroes. But Absalom proved to be deceptive, and he hurt a lot of people.
With that in mind let’s dig a little deeper. Perhaps a good place to start is to read and reflect on the two chapters mentioned above. Here’s the bottom line: We can be wise and unwise at the same time. Full of wisdom and devoid of wisdom at the same time. Seems paradoxical, but a very real reality.
There are four main characters in those chapters, and they all possess wisdom. Not all wisdom is used wisely or for positive reasons. Some actually use their wisdom in order to manipulate others. Sad, but true.
That in itself calls for wisdom.
We’ll come back in the next post to discuss the types of wisdom you need to pray for. Until then read and reflect upon the two chapters mentioned above.
Let dig back into the archives. Way back. I still remember watching the NFC Championship Game in 1967 (at the time it was the National Football League) with my dad. Ray Scott and Jack Buck, two of my all time favorite sportscasters, called the game.
I will spare you the details, but the game came to be known as the Ice Bowl. Look it up. The weather conditions were beyond brutal.
However, the Green Bay Packers were coached by the legendary Vince Lombardi, and the Dallas Cowboys by the legendary Tom Landry. It was a tight game. The score was Dallas 17 – Green Bay 14 with just seconds remaining. However, Green Bay had the ball at the one-yard line (sound familiar?). Actually it was a little less than a yard to go for a touchdown.
It was third down and Bart Starr, the quarterback, was able to sneak it into the end zone for the game-winning touchdown. That play was played over and over. It became a defining moment. Now no one knew that at the time. But that’s the way defining moments are. You don’t realize them until later.
But that touchdown secured Vince Lombardi’s place in football history. In fact, I will go so far as to say that if Green Bay had not scored, today’s Super Bowl winner would not be receiving the Lombardi trophy, but the Landry trophy. That’s how big that play was.
You too will face defining moments. My dad faced one when he came home with an unusual job offer. He took it, and it continues to define his life. It was a wise decision.
In my own life I made a decision to buy a piece of land in a split second. That quick decision became a very positive defining moment in my family’s life.
In the business world, Stephen Covey wrote a book in his fifties entitled “The Seven Habits of Highly Successful People.” That book became a defining moment in his own life.
But let’s go back to football and the recent Super Bowl. Seattle had the ball at the one yard line; however, unlike Green Bay, they did not score. As a result New England won the game and Tom Brady became a four-time Super Bowl winner. Even though he was not on the field for the crucial play, that win has forever put him in the conversation of “Best Quarterbacks of All Time.” The play at the end of the game and the win became defining moments in his life. It didn’t hurt that he had an incredible fourth quarter while on the field.
A defining moment may be on its way into your own life. You may not recognize when it comes, but there will be one. The best way to prepare is to start making wise decisions today so when the defining moment comes, you’ll be ready to make the decision that defines you.
In the Old Testament a boy named David made a decision to take on the giant Goliath. That decision became the defining moment in his life. But his earlier decisions led to that decision.
Once again, a defining moment is on its way. I hope you’re ready. It may define you for years to come.
Are you ready?
The story of how Starbucks almost went away, in fact it’s stock price was well below $10 a share, and how it recovered to where it is profitable and how it’s current stock price is at $60, is in one word, fascinating.
This is a great read for any individual or organizational leader to read. The quotes that I have included will just give you a taste of what’s in the book. Also, another word that describes the book is hope. The light had almost gone out at Starbucks.
While my copy is highlighted and dog-eared all over, I have chosen just a few quotes to give you an idea of what’s in the book. In the following quotes I have italicized some key words.
9. “Every time a barista had to tell a customer, ‘Sorry, we’re out of vanilla syrup’ or ‘We didn’t receive our banana shipment so I can’t make your Vivanno,’ the fragile trust between Starbucks and our partners and between Starbucks and our customers fractured.”
10. “Starbucks’ store managers were keys to the company’s transformation. All the cost cuts and innovation meant nothing unless our baristas understood their personal responsibility to connect with customers…” p. 193
11. “…reinforced how much a barista’s job matters given that he or she quite possibly might serve up the only human connection in a customer’s day.” p. 198
12. “I’ve never embraced traditional advertising for Starbucks…our success had been won with millions of daily interactions.” p. 211
13. “In September 2008, Starbucks had parted ways, somewhat painfully, with our primary advertising agency of four years…” p. 211
14. “…the more critical the times, the more important it is…to work together in a non-political, non-emotional, fact-focused way.” p. 221
15. “Although I never stopped believing that Starbucks would emerge from the darkness, I was nonetheless experiencing an emotional roller coaster daily.” p. 222
16. “And while I would not want to constantly battle against the odds, the raw feeling of accomplishing something that others did not think possible, or leading people beyond where they thought they could go, is extremely gratifying.” 302
17. “Never expect a silver bullet…Stick to your values…Find truth in trials and lessons in mistakes…Believe.” p. 309
As you read the book you realize that Howard Schultz put himself through a lot. In other words, he had enough money. He did not have to go back to Starbucks. So why did he do it?
“Quite simply, I love this company and the responsibility that goes with it. Onward…” p. 311
Onward is a candid and compelling story of a remarkable comeback. This book is required reading.